A new ZAR Interior Wood Finishing Project Guide was designed to summon creativity and get the consumer to think FIRST - Stain (not paint) and NEXT - (what else) ZAR.
There are basic decorating ideas with wood such as hardwood flooring or a wood dining room set. You can also decorate your home with wood in different ways to make it feel natural or modern. Wood grain adds pattern to a room without being overwhelming. Wood tones are also gender neutral and work with many different design styles.
These are some design tips UGL emphasized in the new Guide. The new direction of the ZAR brand is Design and Style rather than Features and Benefits, this approach, UGL feels, will move the product off the shelf and the buyer will quickly realize the features and benefits.
The photography room sets were arranged by an Interior Designer and Color Specialist hired by UGL and photographed by an Award Winning Photographer located in the Scranton area. The Guide also includes design tips offered by the Designer and makes this new brochure a "Go-to" reference guide.
Bigger Color Chips - It is a fact that today’s consumer is first, shopping for color. You will find in this new Project Guide that the color chips are larger than those found in older brochures. The actual brochure size is 6.5" x 9.5" and makes an attractive appearance at the point of sale.
